Come On, Barbie!

Come on Barbie, let’s make money!

Not quite what my professor thought my final presentation for a Data Analytics Emphasis would entail. However, after walking through the presentation based on the company Who What Wear (WWW), my team thought there would be nobody better suited to capture the many interests of their female customers than Barbie herself.

This project was the largest of my educational career, and utilized many different data tools. Data analysis was namely conducted using RStudio to guide the WWW stakeholders towards creating specific consumer profiles in order to market more towards their customers. Take a look, and you might even find a Barbie that you identify with yourself!